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On June 8th, 2025, as part of the Community Ao Dai Week within the Hue Festival 2025, the 6th edition of “Bach Hoa Bo Hanh” took place in an atmosphere full of emotion, attracting thousands of Vietnamese traditional costume enthusiasts from across the country to gather in the ancient capital.
Shimmer – a premium silver jewelry brand deeply inspired by Vietnamese culture – was honored to accompany the event as a graceful touchpoint, contributing to the celebration of traditional beauty through the shimmering language of modern craftsmanship.
Shimmer – A Journey of Telling Vietnamese Stories Through Jewelry
Since its early days, Shimmer has cherished the dream of blending the essence of Vietnamese culture with a modern spirit through each handcrafted piece of jewelry and accessories. Born from a deep love for traditional patterns and the soul of Vietnamese craftsmanship, Shimmer continuously innovates to transform age-old values into refined, contemporary designs that resonate with today’s young generation.
It is with that very spirit that Shimmer proudly joined hands with the 6th edition of “Bach Hoa Bo Hanh” – a grand-scale Vietnamese costume parade held on June 8th, 2025 in Hue, as part of the Community Ao Dai Week within Hue Festival 2025.
Bach Hoa Bo Hanh” – When Traditional Attire Comes Alive and Memories Are Rekindled“Bach Hoa Bo Hanh” – When Traditional Attire Comes Alive and Memories Are Rekindled
“Bach Hoa Bo Hanh” is the largest Vietnamese traditional costume parade in the country, gathering thousands of participants dressed in áo tấc, áo nhật bình, giao lĩnh, áo viên lĩnh, and other heritage garments, walking together through Hue’s iconic landmarks – from Nghênh Lương Pavilion, across Trường Tiền Bridge, to Quốc Học High School.
More than just a parade, the event is a vibrant “festival of colors” that revives the beauty of traditional attire from all three regions of Vietnam. It is a space where the past and present intertwine, where each silhouette and every pattern becomes a living narrative of a culturally rich nation.
Together, they paint a radiant picture titled “Vietnamese Essence United” – where history is no longer confined to textbooks but brought to life through the spirit and hearts of a community that cherishes Vietnamese heritage. Especially, it inspires the younger generation to better understand and appreciate the timeless values of their culture.
Shimmer – Spreading the Beauty of Tradition in Modern LifeShimmer – Spreading the Beauty of Tradition in Modern Life
Inspired by the rich depth of Vietnamese culture, Shimmer believes that joining a meaningful, community-driven event like “Bach Hoa Bo Hanh” is not just an opportunity to promote the brand, but also a way to preserve and honor a slice of national memory—a piece of cultural spirit kept alive through time.
By accompanying “Bach Hoa Bo Hanh” – a celebration of Vietnamese traditional costumes – Shimmer contributes to reviving cultural values through each graceful step of áo dài and khăn đóng. More importantly, it aims to bring those values closer to the younger generation. This is not merely a marketing activity, but a heartfelt cultural commitment—continuing the legacy by breathing modern, elegant life into time-honored beauty.
At this year’s event, Shimmer chose not to stand out with dazzling jewelry. Instead, the brand introduced a subtle yet refined highlight – a special Shimmer fan, inspired by traditional Vietnamese motifs, reimagined with a modern design and a youthful, vibrant color palette.
More than just an accessory for attendees, the fan served as a gentle message from Shimmer: that Vietnamese beauty can be lively in everyday life, walking with you through each moment, each rhythm of living – in a way that feels both familiar and full of spirit.
When Brands and Communities Come Together to Preserve Cultural IdentityWhen Brands and Communities Come Together to Preserve Cultural Identity
The success of “Bach Hoa Bo Hanh” lies not only in the number of participants or the splendor of traditional costumes, but in the collective effort of a community united in preserving and spreading the values of Vietnamese culture. In this meaningful event, Shimmer was proud to be a small yet heartfelt part – a brand that continuously learns from the past to create for the present and inspire the future.
Thank you, “Bach Hoa Bo Hanh”, for crafting such a beautiful cultural space – where Shimmer was able to live true to its founding mission: to tell stories of Vietnamese heritage through jewelry – with elegance, craftsmanship, and a distinct identity.
The Journey Ahead – Shimmer and the Aspiration to Bring Vietnamese Culture Closer to Modern Life
The 6th edition of “Bach Hoa Bo Hanh” may have come to a close, but the spirit of “Vietnamese Essence United”continues to resonate. For Shimmer, this is merely a small milestone in a much longer journey – where every new collection, every new creation will continue to be nurtured by a deep love for Vietnamese culture and inspired by communities like “Bach Hoa Bo Hanh.”
Join Shimmer on this journey, so that every piece of jewelry you wear is more than just outer beauty – it becomes a story of tradition, of modernity, and of pride proudly named Vietnam.
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